Although Big K.R.I.T. pumped up anticipation for the release of his sophomore album, Cadallactica, with Mt. Olympus, K.R.I.T. has now released the first official single from the album. Pay Attention features Rico Love and has K.R.I.T. showing a softer side, as he admires a special lady in the strip club. Though K.R.I.T.’s music never fails, Pay Attention sounds like the type of record that will garner him more commercial success.